A decade ago, ADAS was a luxury feature found on high-end vehicles. Today, it's standard equipment on virtually every new car, truck, and SUV sold in the United States. The National Highway Traffic Safety Administration has pushed for broader ADAS adoption as part of its goal to reduce traffic fatalities -and automakers have responded. For collision shops, this shift represents one of the most significant operational changes in the history of the industry.
The Numbers Are Staggering
By 2025, an estimated 90% of new vehicles sold in the US were equipped with at least one ADAS feature. Forward collision warning and automatic emergency braking are now standard on virtually all new vehicles. Lane departure warning and blind spot monitoring have moved from option packages to standard equipment on most models. This means that the percentage of vehicles entering collision shops that require ADAS calibration after repair is growing every year -and will continue to grow as the fleet turns over.
The Skills Gap Is Real
Many collision shops are still operating with repair processes designed for vehicles that didn't have ADAS. The technicians are skilled at structural repair, paint, and metal work -but may not be trained on ADAS calibration requirements. This creates a gap between what the shop can do and what the vehicle needs. Shops that close this gap -either through in-house training and investment or through reliable mobile calibration partners -are positioned to handle the entire repair correctly. Those that don't are exposed to increasing liability.
ADAS Repair Is Now a Revenue Category
Forward-thinking collision shops have recognized that ADAS calibration isn't just a compliance requirement -it's a revenue opportunity. Shops that properly identify, perform, and bill for all required calibrations are capturing significant additional revenue per repair order. As ADAS density increases, this revenue stream will grow proportionally.
The Shops That Adapt Will Win
The collision repair industry is in the middle of a technology transition. Shops that adapt their processes, train their teams, and build ADAS calibration into their standard workflow will be positioned to capture the growing revenue opportunity and protect themselves from liability. Those that don't will face increasing pressure from carriers, customers, and courts. The technology is already here. The question is which shops are ready for it.