1. Standard ADAS across entire model lines-the new baseline
BMW's Neue Klasse marks a structural shift: active safety features are no longer options. They're embedded as standard across multiple series. This isn't one model or one market. It's the baseline for a major platform launch. Expect Audi, Mercedes, VW, and others to follow within 18 months. Shops that still estimate ADAS as optional add-ons will start losing money on denials and scope creep.
Source: Field Notes →